About

The primary purpose of Vitru Media Private Limited is the publishing of Ghatam, a magazine for people who love things beautiful. It features information about our affiliated brands, such as Rasvihar, Babyrasa, Lilaras, and Sarangi, and articles on related topics of interest.

The name of our company, Vitru Media Private Limited, is inspired by Leonardo da Vinci’s most famous illustration, The Vitruvian Man.

In this work, Leonardo used both image and text to express the ideas and theories of Marcus Vitruvius, a first century Roman architect and author of ‘De Architectura libri X’. The Vitruvian ideas, presented by Leonardo, formed the basis of Renaissance proportion theories in art and architecture. In his treatise, Vitruvius discussed proper symmetry and proportion as related to the building of temples. The architect believed that the proportions and measurements of the human body, which was divinely created, were perfect and correct. He therefore proposed that a properly constructed temple should reflect and relate to the parts of the human body. He noted that a human body can be symmetrically inscribed within both a circle and a square; this idea influenced his architectural practice.

Vitruvius himself was very interested in harmony, beauty and proportion, concepts which are reflected in our corporate tagline, a quest for harmony.